Over the fourth quarter of 2021, Italian online shoppers spent more per visit on average than they did over any other quarter within the survey date. According to data, the average spend per single visit to an e-commerce platform amounted to approximately 1.66 U.S. dollars in that quarter. For comparison, in the fourth quarter of 2023, the average amount spent per visit was 1.51 U.S. dollars.
Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars)
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Other statistics that may interest you Online shopping in Italy
Overview
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- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic Leading online purchase categories in Italy 2022, by market share
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
- Premium Statistic Average online order value in Italy 2020-2022
- Premium Statistic Average online shopper spend in Italy Q3 2021-Q3 2023
- Premium Statistic Online cart abandonment rate in Italy 2023, by device
Pre-purchase behavior
5
- Premium Statistic Online vs. offline product research by category in Italy 2022
- Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
- Premium Statistic Sources of inspiration for new products in Italy 2024
- Premium Statistic Reasons to use price comparison websites in Italy 2023
- Premium Statistic Online platforms used to compare prices for shopping in Italy 2023
Online purchases
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- Basic Statistic Shopping channel preference among Italian consumers Q2 2023
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
- Premium Statistic Goods purchased online in Italy 2023, by category
- Premium Statistic Distribution of online purchases of consumer electronics in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of fashion products in Italy 2023, by frequency
- Premium Statistic Frequency of online purchases of beauty products in Italy 2023
- Premium Statistic Distribution of online purchases of shoes in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
Payment and delivery
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- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Most used e-commerce payment methods in Italy 2016-2023, with 2027 forecast
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
- Premium Statistic Most returned online purchases by category in Italy 2024
- Premium Statistic Importance of free return when shopping online in Italy 2017-2022
- Premium Statistic Importance of home pick-up return when shopping online in Italy 2017-2022
Spotlight: live commerce
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- Premium Statistic Leading social networks for shopping in Italy 2023, by generation
- Premium Statistic Level of familiarity with live shopping in Italy 2023
- Premium Statistic Reasons and barriers to attend a live shopping session in Italy 2023
- Premium Statistic Product categories online shoppers would purchase via live shopping in Italy 2023
Further related statistics
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- Online retail spending in the United Kingdom (UK) 2011-2023
- Christmas spending forecasted growth in Europe 2017-2020
- Leading U.S. online retail properties by monthly user sessions 2018
- Desktop visitors to leading U.S. online retail properties 2018
- Most popular online shopping categories worldwide 2018
- Revenue of the leading online shops in Austria 2019
- Sales revenue of Tmall on the Chinese Singles' Day 2009-2021
- Black Friday: number of complaints by online retailer Brazil 2019
- Share of shoppers making domestic and cross-border purchases in Slovakia 2020
Further Content: You might find this interesting as well
Statistics
- Online retail spending in the United Kingdom (UK) 2011-2023
- Christmas spending forecasted growth in Europe 2017-2020
- Leading U.S. online retail properties by monthly user sessions 2018
- Desktop visitors to leading U.S. online retail properties 2018
- Most popular online shopping categories worldwide 2018
- Revenue of the leading online shops in Austria 2019
- Sales revenue of Tmall on the Chinese Singles' Day 2009-2021
- Black Friday: number of complaints by online retailer Brazil 2019
- Share of shoppers making domestic and cross-border purchases in Slovakia 2020
Salesforce Research. (January 24, 2024). Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/
Salesforce Research. "Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars)." Chart. January 24, 2024. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/
Salesforce Research. (2024). Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/
Salesforce Research. "Average Amount Spent Per-visit by Online Shoppers in Italy from 3rd Quarter 2021 to 4th Quarter 2023 (in U.S. Dollars)." Statista, Statista Inc., 24 Jan 2024, https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/
Salesforce Research, Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars) Statista, https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/ (last visited June 10, 2024)
Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2021 to 4th quarter 2023 (in U.S. dollars) [Graph], Salesforce Research, January 24, 2024. [Online]. Available: https://internal.statista.com/statistics/1218177/average-online-shopper-spend-italy/