In 2023, a survey carried out in Italy showed that most online shoppers did not check prices on price comparison prices. A bit more than half of them browsed online stores, while another 46.9 percent of respondents used search engines. Marketplaces ranked third, with roughly 39 percent of answers.
Share of online consumers comparing prices of products in Italy in 2023, by platform
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online shopping in Italy
Overview
7
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic Leading online purchase categories in Italy 2022, by market share
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
- Premium Statistic Average online order value in Italy 2020-2022
- Premium Statistic Average online shopper spend in Italy Q3 2021-Q3 2023
- Premium Statistic Online cart abandonment rate in Italy 2023, by device
Pre-purchase behavior
5
- Premium Statistic Online vs. offline product research by category in Italy 2022
- Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
- Premium Statistic Sources of inspiration for new products in Italy 2024
- Premium Statistic Reasons to use price comparison websites in Italy 2023
- Premium Statistic Online platforms used to compare prices for shopping in Italy 2023
Online purchases
8
- Basic Statistic Shopping channel preference among Italian consumers Q2 2023
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
- Premium Statistic Goods purchased online in Italy 2023, by category
- Premium Statistic Distribution of online purchases of consumer electronics in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of fashion products in Italy 2023, by frequency
- Premium Statistic Frequency of online purchases of beauty products in Italy 2023
- Premium Statistic Distribution of online purchases of shoes in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
Payment and delivery
6
- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Most used e-commerce payment methods in Italy 2016-2023, with 2027 forecast
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
- Premium Statistic Most returned online purchases by category in Italy 2024
- Premium Statistic Importance of free return when shopping online in Italy 2017-2022
- Premium Statistic Importance of home pick-up return when shopping online in Italy 2017-2022
Spotlight: live commerce
4
- Premium Statistic Leading social networks for shopping in Italy 2023, by generation
- Premium Statistic Level of familiarity with live shopping in Italy 2023
- Premium Statistic Reasons and barriers to attend a live shopping session in Italy 2023
- Premium Statistic Product categories online shoppers would purchase via live shopping in Italy 2023
Further related statistics
10
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
idealo. (March 29, 2023). Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of online consumers comparing prices of products in Italy in 2023, by platform." Chart. March 29, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. (2023). Share of online consumers comparing prices of products in Italy in 2023, by platform. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of Online Consumers Comparing Prices of Products in Italy in 2023, by Platform." Statista, Statista Inc., 29 Mar 2023, https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo, Share of online consumers comparing prices of products in Italy in 2023, by platform Statista, https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/ (last visited June 10, 2024)
Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph], idealo, March 29, 2023. [Online]. Available: https://internal.statista.com/statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/