Meta advertising reach share in South Africa 2024, by age and gender
The largest share of potential advertising reach of the Meta platforms Facebook, Instagram, and Messenger in South Africa was at nearly 31 percent for individuals aged 18 to 24 years as of January 2024. Of those, women represented the majority, with 15.8 percent compared to the roughly 15 percent for men. Furthermore, people aged 25 to 34 years accounted for just over 30 percent of the reach, with a slightly higher share for women than men.