Ways in which CDPs are used by marketers worldwide 2022

Published by Statista Research Department, Jan 8, 2024
During a September 2022 survey, 44 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were using customer data platforms in their personalization efforts. Roughly a third used CDPs to gain insights into their customers.

Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022

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Release date

October 2022

Region

Worldwide

Survey time period

September 2022

Number of respondents

>1,400

Special properties

among industry professionals, marketers, and publishers

Method of interview

Online survey

Supplementary notes

The survey was carried out in the following countries: Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States.

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