Leading marketing automation benefits according to marketers worldwide 2022

Published by
J. G. Navarro,
Mar 15, 2023
According to a survey conducted among marketers worldwide in February 2022, 43 percent of respondents said that improving customer experience was the most important advantage gained from marketing automation. Enabling staff to make better use of their time was cited by 38 percent of respondents, while 35 percent said marketing automation improved data and decision making.

Leading benefits of using marketing automation according to marketers worldwide as of February 2022

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Release date

February 2022

Region

Worldwide

Survey time period

February 15 to 23, 2022

Number of respondents

393 respondents

Supplementary notes

52 percent of respondents at B2C companies, 22 percent at B2B companies, 26 percent at B2C and B2B companies.
Survey question: "What are the most important advantages of using marketing automation?"

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Overview

5

Usage, strategies, and spending

4

Artificial intelligence

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Marketing automation

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Software as a Service

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Customer Data Platforms

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