In 2023, gross consumer mobile app spending amounted to 171 billion U.S. dollars, up from the 170 billion U.S. dollars in 2022. Consumer app store spending was strongly impacted by the COVID-19 pandemic in 2020 and 2021, but spending trends are slowly normalizing after after a two-years boost in app usage and engagement. Additionally, a possible recession in several key global markets could impact users' spending behavior further.
Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Mobile app monetization
Overview
8
- Basic Statistic Annual number of global mobile app downloads 2016-2023
- Premium Statistic Mobile app downloads worldwide 2019-2027, by segment
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Premium Statistic Leading iPhone apps worldwide 2023, by downloads
- Premium Statistic Leading Android apps worldwide 2023, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
- Premium Statistic Global mobile app consumer spending 2016-2023
- Basic Statistic Annual global mobile app consumer spending 2022-2027, by store
User acquisition, retention, and conversion
8
- Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
- Premium Statistic Leading mobile app user acquisition campaign actions 2022
- Premium Statistic Global Android app retention rate Q3 2023
- Premium Statistic Global iOS app retention rate Q3 2023
- Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
- Premium Statistic Conversion rate of Android apps in the U.S. 2022, by category
App monetization
8
- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Average price of paid iOS apps 2024
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
- Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
App stores
8
- Premium Statistic Number of apps available in leading app stores Q3 2022
- Basic Statistic Revenue split for app stores worldwide 2023
- Basic Statistic Distribution of free and paid Android apps 2019-2024
- Basic Statistic Number of active apps from the Apple App Store 2008-2023
- Basic Statistic Most popular Apple App Store categories 2022
- Premium Statistic Global Google Play and Apple App Store app revenues 2022
- Basic Statistic Apple App Store: average app price 2024
- Basic Statistic Annual Apple App Store iOS developer payout 2015-2022
App publishers
5
- Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
- Premium Statistic Top app publisher share of global app downloads 2022
- Premium Statistic Global revenues and downloads for top app publishers 2019-2022
- Premium Statistic Top app publisher share of global app revenue 2022
- Premium Statistic Super apps: drivers of consumers trust in publishers 2022
Mobile gaming
6
- Basic Statistic Apps & mobile games global consumer spending 2022
- Premium Statistic Gaming revenue worldwide 2022, by segment
- Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
- Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
- Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022
Spotlight: subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
- Premium Statistic Free trial strategies within subscription apps 2024
- Premium Statistic Length of free trial periods within subscription apps 2024
- Premium Statistic Mobile app subscribers retained after one year 2024, by renewal model
Further related statistics
18
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Cyber Monday: U.S. mobile spending 2014-2019
- Average U.S. iPhone users in-app spending 2015-2020
- Average U.S. iPhone users in-app spending 2020, by category
- Mobile spend as a share of monthly income in African countries 2016
- Popular mobile money transfer methods MENA 2017-2019
- U.S. subscription app revenue 2016-2021, by platform
- Leading Android shopping app reach in the United States 2019
- Share of app uninstallations in China 2012
- Number of apps downloads from LINE Game as of November 2014
- Leading iOS shopping app reach in the United States 2019
- Leading iOS shopping app reach worldwide 2019
- U.S. app installation and usage 2016, by device
- Lightricks apps: global paid subscribers 2019 and 2021
- U.S iOS non-gaming in-app purchase transactions 2017-2020, by price
- Most popular paid iPhone apps in Apple App Store India June 2021, by rank
- Free iPhone apps in Apple App Store losing popularity India June 2021, by rank
Further Content: You might find this interesting as well
Statistics
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Cyber Monday: U.S. mobile spending 2014-2019
- Average U.S. iPhone users in-app spending 2015-2020
- Average U.S. iPhone users in-app spending 2020, by category
- Mobile spend as a share of monthly income in African countries 2016
- Popular mobile money transfer methods MENA 2017-2019
- U.S. subscription app revenue 2016-2021, by platform
- Leading Android shopping app reach in the United States 2019
- Share of app uninstallations in China 2012
- Number of apps downloads from LINE Game as of November 2014
- Leading iOS shopping app reach in the United States 2019
- Leading iOS shopping app reach worldwide 2019
- U.S. app installation and usage 2016, by device
- Lightricks apps: global paid subscribers 2019 and 2021
- U.S iOS non-gaming in-app purchase transactions 2017-2020, by price
- Most popular paid iPhone apps in Apple App Store India June 2021, by rank
- Free iPhone apps in Apple App Store losing popularity India June 2021, by rank
TechCrunch. (January 10, 2024). Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. "Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)." Chart. January 10, 2024. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. (2024). Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. "Worldwide Consumer Spending on Mobile Apps from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch, Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) Statista, https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/ (last visited June 10, 2024)
Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) [Graph], TechCrunch, January 10, 2024. [Online]. Available: https://internal.statista.com/statistics/870642/global-mobile-app-spend-consumer/