PetSmart brand profile in the United States 2023
When it comes to pet supply online shop users, brand awareness of PetSmart is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PetSmart in the United States?
In total, 53% of U.S. pet supply online shop users say they like PetSmart.
What is the usage share of PetSmart in the United States?
All in all, 50% of pet supply online shop users in the United States use PetSmart.
How loyal are the customers of PetSmart?
Around 43% of pet supply online shop users in the United States say they are likely to use PetSmart again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around PetSmart in the United States?
In August 2023, about 36% of U.S. pet supply online shop users had heard about PetSmart in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.