Retail e-commerce sales in the U.S. 2018-2027

In 2022, retail e-commerce sales, including digital services, in the United States reached an estimated one trillion U.S. dollars. Forecasts suggest that sales will continue to grow, exceeding 1.7 trillion U.S. dollars by 2027.

E-commerce's growth trajectory

Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from 254 million in 2023 to over 316 million by 2028. As of the outset of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over 18 percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes.

M-commerce users demographic

While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of 53 percent versus 47 percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with 46 percent of mobile shoppers falling within the 18 to 24 age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than 25,000 U.S. dollars annually showing the highest propensity for mobile-based purchases.