This chart shows what proportion of people in three different age groups in Great Britain in 2019 saw a digital screen at least once in a week. The level of reach amongst 18-34 year-olds and 35-54 year-olds was the same. Reach was lower in the 55+ age category. Digital screens are a form of digital out-of-home (DOOH) advertising.
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group
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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)
Overview
4
- Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2023
- Premium Statistic Change in OOH advertising spending worldwide 2014-2028
- Premium Statistic Global OOH and DOOH advertising spending 2014-2028
- Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
UK market
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- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2023
- Premium Statistic OOH ad spend annual growth rate in the UK 2023-2024
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Roadside ads in England & Wales 2023, by area deprivation decile
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
Market leaders
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- Premium Statistic Revenue of OOH media companies in the UK 2022
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Formats & segments
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- Premium Statistic DOOH share in OOH ad spend in the UK 2015-2027
- Premium Statistic Outdoor advertising revenue in the UK 2005-2023, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
- Premium Statistic Most common modes of transportation for commuting in the UK 2024
- Premium Statistic Duration of daily commute in the UK 2024
- Premium Statistic Retail footfall year-on-year change in the UK April 2024, by location
Further related statistics
7
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Age distribution of outdoor activity participants in the U.S. from 2009 to 2017
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Statistics
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Age distribution of outdoor activity participants in the U.S. from 2009 to 2017
Route Research. (September 1, 2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group." Chart. September 1, 2019. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group. Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Reach* in Great Britain in 2019, by Age Group." Statista, Statista Inc., 1 Sep 2019, https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group Statista, https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/ (last visited June 17, 2024)
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph], Route Research, September 1, 2019. [Online]. Available: https://internal.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/