McKinsey study results showed that seasonal sales and traveling abroad increased the chances of shopping luxury brands equally in both age groups under consideration. However, personal events and holidays proved to be a more relevant shopping stimulator for millennials than for generation-X luxury consumers across the country as of March 2018.
The Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group
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McKinsey & Company, & Farfetch, & Double Data. (June 30, 2018). Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/
McKinsey & Company, und Farfetch, und Double Data. "Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group." Chart. June 30, 2018. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/
McKinsey & Company, Farfetch, Double Data. (2018). Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/
McKinsey & Company, and Farfetch, and Double Data. "Periods with Higher Degree of Receptivity for Purchasing Luxury Brands in Russia as of March 2018, by Age Group." Statista, Statista Inc., 30 Jun 2018, https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/
McKinsey & Company & Farfetch & Double Data, Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group Statista, https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/ (last visited June 10, 2024)
Periods with higher degree of receptivity for purchasing luxury brands in Russia as of March 2018, by age group [Graph], McKinsey & Company, & Farfetch, & Double Data, June 30, 2018. [Online]. Available: https://internal.statista.com/statistics/1068564/receptivity-moment-for-buying-luxury-by-age-russia/