Event e-ticket sales share by segment Russia

Among various types of events, the largest share of tickets sold via the internet in Russia in 2018 was recorded for business events, where e-sales accounted for 64 percent of the total. The lowest figure was observed for festivals, where one half of the tickets was purchased online. The average e-ticket portion amounted to 52 percent.

Median share of electronic tickets in total sales of event ticket providers in Russia in 2018, by segment

Characteristic	Share of respondents
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Release date

2018

More information

Region

Russia

Survey time period

February 2018

Special properties

Ticketing industry representatives*

Method of interview

Online survey

Supplementary notes

As estimated by respondents by segment.

* From senior executives to mid-level management, from the segments of venues, ticketing systems and operators, and organizers. Among the respondents were also software developers, ticket aggregators, and marketing agencies. Respondents were located in Russia (78%), CIS countries (11%), and other countries (11%).

Survey participants could choose several answers.

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