Footwear & apparel online shops' social media presence in Russia 2020, by platform

Published by A. Melkadze, Aug 30, 2022
The social media platform with the highest footwear and apparel online store presence during the period under consideration was Vkontakte, where nearly all such types of retailers had an public page as of 2020. Instagram followed it with about 10 percent fewer e-store accounts operating on the Russian e-commerce market.

Share of footwear and apparel online stores using social media in Russia in 2020, by platform

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Release date

June 2021

Region

Russia

Survey time period

2020

Supplementary notes

Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.

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