Canadians who would pay extra for premium beverages by type 2017

Published by M. Ridder, Jan 13, 2022
During a survey carried out in Canada in May 2017, it was revealed that, of all listed beverages, respondents were the most willing to pay extra for premium 100% juice drinks. Specialty coffee ranked second in the survey, with some 28 percent of respondents stating that they would pay more for a premium version.

Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type*

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Sources

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Release date

December 2019

Region

Canada

Survey time period

May 2017

Supplementary notes

*Original survey question: "Are you willing to pay more for a 'premium beverage' product from any of these categories?"
The source did not provide the number of survey respondents.

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