As of January 2024, women in the age group of 25 to 34 years accounted for 15.8 percent of social media users in South Africa. This was higher compared to 14.9 percent for men in the same age bracket. Female young adults aged 13 to 17 years also accounted for 15.8 percent of social media audiences in South Africa. In all age groups, the share of women users was higher (except individuals between 35 and 44).
February 2024
South Africa
January 2024
13 years and older
based on addressable ad audience
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Internet usage
Social media
Meta platforms
Other platforms
Advertising reach on social media
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
