Impact of COVID-19 outbreak on global ad spend 2019-2020

Published by
J. G. Navarro,
Jan 6, 2023
In light of the coronavirus pandemic outbreak many industries had to revise basic market indicators and adjust their future outlooks. And so the global media spending is projected to amount to 691.7 billion U.S. dollars in 2020 - some 20 billion dollars lower than previously expected for this year. Following this change the future forecasts are also adjusted downwards by roughly the same amount.

Revised advertising spending worldwide in light of the coronavirus outbreak from 2019 to 2024 (in billion dollars)

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Release date

March 2020

Region

Worldwide

Survey time period

2019

Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Supplementary notes

*Forecast.

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