Issues with highest impact on ad spend due to COVID-19 U.S 2020

In April 2020, advertisers and marketers in the United States were asked about which of selected issues caused by the coronavirus outbreak were major drivers of their decision to either increase o decrease advertising spending. According to 42 percent of respondents, change in media consumption behavior influenced their decision to increase ad spend, while 56 percent said that changes in consumer spending behavior steered them to decease their ad expenditures.

Issues with highest impact on advertising spending in light of the coronavirus according to industry professionals in the United States as of April 2020

Characteristic	Increase ad spend	Decrease ad spend
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Release date

April 2020

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Region

United States

Survey time period

April 1 to 4, 2020

Number of respondents

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: Which three (3) of the following are most driving your decisions on your ad spending as a result of the Coronavirus (COVID-19) outbreak? Increasing Ad Spending in light of Coronavirus; Decreasing Ad Spending in light of Coronavirus

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