A survey of Indonesian consumer behavior for Ramadan in 2020 found that 40 percent of the respondents were influenced by personalized ads to make purchases. During Ramadan, there is usually an increase in spending among Indonesian Muslims. This was driven in part by the 13th month salary that every Indonesian employee received.
Factors influencing Ramadan purchase decisions in Indonesia as of January 2020
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Statistics
InMobi. (March 2, 2020). Factors influencing Ramadan purchase decisions in Indonesia as of January 2020 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/
InMobi. "Factors influencing Ramadan purchase decisions in Indonesia as of January 2020." Chart. March 2, 2020. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/
InMobi. (2020). Factors influencing Ramadan purchase decisions in Indonesia as of January 2020. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/
InMobi. "Factors Influencing Ramadan Purchase Decisions in Indonesia as of January 2020." Statista, Statista Inc., 2 Mar 2020, https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/
InMobi, Factors influencing Ramadan purchase decisions in Indonesia as of January 2020 Statista, https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/ (last visited June 10, 2024)
Factors influencing Ramadan purchase decisions in Indonesia as of January 2020 [Graph], InMobi, March 2, 2020. [Online]. Available: https://internal.statista.com/statistics/1115471/indonesia-influence-on-ramadan-purchases/