Change in e-commerce penetration rate for FMCG due to COVID-19 Singapore 2020
the impact of COVID-19 on the online purchase behavior conducted in May 2020 found that 56 percent of its respondents claimed that they shopped more online during the pandemic.
As of March 2020, the e-commerce penetration rate for fast-moving consumer goods (FMCG) during COVID-19 in Singapore was overall higher than the time period before and after COVID-19. Moreover, a survey on