Opinions on sharing personal information online in Italy 2020

Published by Ani Petrosyan, Jul 7, 2022
A survey from 2020 revealed that 44 percent of Italian social media users were willing to share their personal information with advertisers in exchange for money. Having something in return was accepted by another 31 percent of users, while 18 percent of respondents would share their personal data if companies would show them much less advertising.

Why would you share your personal information to companies advertising online?

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Release date

June 2020

Region

Italy

Survey time period

2020

Special properties

social media users

Supplementary notes

The survey question was phrased by the source as follows: "Per quali ragioni saresti disponibile a cedere informazioni su di te (sesso, età, luoghi frequentati, interessi) alle aziende che fanno pubblicità?

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