Most viewed television program every year in the United Kingdom (UK) 2000-2023
In 2023, "King's Coronation Service" recorded the largest TV viewing audience of the year, with nearly 19 million individuals watching the program. The most viewed program of the last 20 years in the UK was the previous year's "The Queen's Funeral Service."
UK audiences spend the most time watching TV
According to data from 2022, consumers spent the most time watching live television each day compared to any other audiovisual content such as video stharing and streaming platforms. This amounted to an average of nearly 120 minutes daily per individual. Comparatively, only an average of 37 minutes per day was spent on subscription-based and ad-supported video streaming.
Drop in advertising
Television advertising spending, including broadcaster video-on-demand, in the UK has seen a general decline since 2017, despite a recovery in 2021 and 2022 as a result of advertisers reacting to the removal of pandemic-related restrictions. Following that, the sector will likely slightly increase in 2024, with a 2.6 percent growth.