In 2018, the e-commerce penetration rate in the ASEAN region amounted to 3.2 percent. This was forecasted to increase by 2025 in which the e-commerce penetration rate throughout the ASEAN region was expected to reach 6.5 percent.
E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025
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Other statistics that may interest you E-commerce in Africa
Market overview
6
- Premium Statistic Number of users of e-commerce in Africa 2019-2029
- Premium Statistic Number of e-commerce users in selected African countries 2025-2029
- Premium Statistic Penetration rate of e-commerce in Africa 2019-2029
- Premium Statistic E-commerce penetration rate in selected African countries 2025-2029
- Premium Statistic E-commerce retail as share of total retail in Africa 2020-2022, by country
- Premium Statistic Mobile e-commerce share in Africa 2020-2022, by country
Revenue
6
- Premium Statistic Revenue of the e-commerce industry in Africa 2019-2029
- Premium Statistic E-commerce revenue in Africa 2019-2029, by segment
- Premium Statistic Revenue change in the African e-commerce market 2028, by segment
- Premium Statistic Revenue per user of e-commerce in Africa 2019-2029
- Premium Statistic E-commerce ARPU in selected African countries 2022-2027
- Premium Statistic E-commerce revenue per online shopper in Africa 2019-2029
Main players
7
- Premium Statistic Visits on Jumia on selected domains in Africa 2020-2023
- Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2023
- Premium Statistic Number of visits on takealot.com 2020-2023
- Premium Statistic Number of visits on konga.com 2020-2023
- Premium Statistic Number of visits on bobshop.co.za 2020-2023
- Premium Statistic Number of visits on zando.co.za 2020-2023
- Premium Statistic Monthly number of visits on Amazon.eg 2023
Shopping apps
4
- Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
- Premium Statistic Popular shopping apps in Google Play Store in South Africa 2021
- Premium Statistic Popular shopping apps in Google Play Store in Kenya 2021
- Premium Statistic Popular shopping apps in Google Play Store in Egypt 2021
Payment methods
6
- Premium Statistic Live mobile money services worldwide 2020-2022
- Premium Statistic Most popular online payment methods in 5 countries in Africa 2022
- Premium Statistic Mobile e-commerce weekly usage rate in selected African countries 2023
- Premium Statistic Internet users using mobile payment methods in Africa 2023, by country
- Premium Statistic Number of M-Pesa customers from 2017 to 2023
- Premium Statistic Transaction value of on Jumia 2019-2023
Shopping behavior in Nigeria and Egypt
8
- Premium Statistic Attitudes towards online shopping in Nigeria 2023
- Premium Statistic Online vs. offline product research by category in Nigeria 2022
- Premium Statistic Most popular categories for online purchases in Nigeria 2023
- Premium Statistic Online vs. offline purchases by category in Nigeria 2022
- Premium Statistic Attitudes towards online shopping in Egypt 2023
- Premium Statistic Online vs. offline product research by category in Egypt 2022
- Premium Statistic Most popular categories for online purchases in Egypt 2023
- Premium Statistic Online vs. offline purchases by category in Egypt 2022
Shopping behavior in South Africa, Kenya, and Morocco
6
- Premium Statistic Attitudes towards online advertising in Kenya 2023
- Premium Statistic Online vs. offline product research by category in Kenya 2022
- Premium Statistic Most popular categories for online purchases in Kenya 2023
- Premium Statistic Online vs. offline purchases by category in Kenya 2022
- Premium Statistic Most popular categories for online purchases in South Africa 2024
- Premium Statistic Most popular categories for online purchases in Morocco 2023
Further related statistics
7
- Unique visitors to most popular online retailers in India 2014
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
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- Unique visitors to most popular online retailers in India 2014
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- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
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- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
DBS Group Research. (July 14, 2020). E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/
DBS Group Research. "E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025." Chart. July 14, 2020. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/
DBS Group Research. (2020). E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/
DBS Group Research. "E-commerce Penetration Rate in The Asean Region in 2014 and 2018 with a Forecast for 2025." Statista, Statista Inc., 14 Jul 2020, https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/
DBS Group Research, E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025 Statista, https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/ (last visited June 18, 2024)
E-commerce penetration rate in the ASEAN region in 2014 and 2018 with a forecast for 2025 [Graph], DBS Group Research, July 14, 2020. [Online]. Available: https://internal.statista.com/statistics/1177788/asean-e-commerce-penetration-rate/