Share of direct traffic on general retailer websites in France 2020

Published by
Tiago Bianchi,
Dec 5, 2022
As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of direct traffic of the different retailers websites. Thus, we note that around 83 percent of visits to Casino.fr came from direct traffic, that is to say, visits made through search engines, social media, blogs, or other websites that have links to other websites.

Share of direct traffic on French mass distribution websites in March 2020

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Release date

May 2020

Region

France

Survey time period

March 2020

Supplementary notes

Direct traffic is defined as visits with no referring website. These sites can be search engines, social media, blogs, or other websites that have links to other websites.

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