Willingness to buy influencer collaboration products Indonesia 2023, by gender

Published by Hanadian Nurhayati-Wolff, Jun 21, 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 74 percent of female and 73 percent male Indonesian respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.

Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by gender

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Release date

June 2023

Region

Indonesia

Survey time period

May 11 to 31, 2023

Number of respondents

8,378 respondents

Age group

16 years and older

Special properties

among 5,225 female and 3,153 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand an an influencer?"

Figures have been rounded

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Overview

5

Marketing strategies

6

Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

Further related statistics

2

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