Reasons for buying products endorsed by influencers Philippines 2023, by gender
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 46 percent of females and 44 male respondents from the Philippines stated that they bought a product endorsed by an influencer because they were convinced from the influencer's promotion. By comparison, 18 percent of the respondents from both genders said they bought the product because they trusted the influencer.
