Products bought based on influencers' endorsement Philippines 2023, by age

Published by C. Balita, Jun 14, 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 65 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.

Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

6,658 respondents

Age group

16 years and older

Special properties

among respondents who purchased an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

The survey was conducted among: 1,324 respondents aged 16 to 24 2,714 respondents aged 25 to 34 1,838 respondents aged 35 to 44 607 respondents aged 45 to 54 176 respondents aged 55 and older

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Asia

Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu