During a 2021 survey carried out among senior marketers from the United States, 51 percent of respondents stated that third-party cookies were very important for their current marketing strategy as they made up a majority of the data their company used. On the other hand, 10 percent stated they never used third-party cookie data and this the cookie were not important for them at all.
Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021
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Share of respondents
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MarketingCharts. (October 13, 2021). Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/
MarketingCharts. "Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021." Chart. October 13, 2021. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/
MarketingCharts. (2021). Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/
MarketingCharts. "Degree of Reliance on Third-party Cookies in Digital Advertising in The United States as of July 2021." Statista, Statista Inc., 13 Oct 2021, https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/
MarketingCharts, Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021 Statista, https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/ (last visited June 18, 2024)
Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021 [Graph], MarketingCharts, October 13, 2021. [Online]. Available: https://internal.statista.com/statistics/1222230/reliance-cookie-advertising-usa/