During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 72 percent of respondents said connected TV was a key part of their video advertising strategy in the next 12 months. All respondents employed by media agencies stated additionally that they were planning to invest more in CTV in 2021.
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020
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Other statistics that may interest you Connected TV advertising in the United States
Overview
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Advertising spending
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Market leaders
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Marketer usage
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- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
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Consumer insights
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- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
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- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Further related statistics
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Online TV ad spend in Canada 2010-2019
- Rio 2016: data on advertising on NBC
- Brazil: TV ad revenue 2021, by platform
- Satellite TV advertising expenses in Japan 2014-2023
- TV ad spend by type in Canada 2018-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Distribution of new TV advertisements by price of product or service in Hungary 2022
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Statistics
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- Online TV ad spend in Canada 2010-2019
- Rio 2016: data on advertising on NBC
- Brazil: TV ad revenue 2021, by platform
- Satellite TV advertising expenses in Japan 2014-2023
- TV ad spend by type in Canada 2018-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
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Unruly Media. (March 25, 2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020." Chart. March 25, 2021. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. (2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on The Use of Connected Tv (Ctv) Advertising among Ad Professionals in The United Kingdom (Uk) as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media, Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 Statista, https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/ (last visited June 18, 2024)
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph], Unruly Media, March 25, 2021. [Online]. Available: https://internal.statista.com/statistics/1225525/ctv-advertising-usage-uk/