During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 67 percent of respondents stated that they believed connected TV (CTV) advertising was more effective than linear TV advertising; 68 percent said that it provided better value for money.
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020
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Other statistics that may interest you Connected TV advertising in the United States
Overview
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Market leaders
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Marketer usage
6
- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
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Consumer insights
6
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
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- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
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- Brazil: TV ad revenue 2021, by platform
- Satellite TV advertising expenses in Japan 2014-2023
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- Distribution of new TV advertisements by price of product or service in Hungary 2022
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- Online TV ad spend in Canada 2010-2019
- Rio 2016: data on advertising on NBC
- TV ad spend by type in Canada 2018-2022
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Ad Tech Daily. (March 25, 2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020." Chart. March 25, 2021. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. (2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020. Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of Connected Tv (Ctv) Advertising Compared to Linear Tv Advertising According to Ad Professionals in The United Kingdom as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily, Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 Statista, https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/ (last visited June 17, 2024)
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph], Ad Tech Daily, March 25, 2021. [Online]. Available: https://internal.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/