Breakdown of ICON Health & Fitness sales volume in France 2019-2020, by category
With the sanitary crisis provoked by the outbreak of the COVID-19 virus, the public spaces dedicated to the practice of sports had to close to fight against the propagation of the virus. Many French people have invested to maintain their shape and fight against a sedentary lifestyle. At the end of containment, the French subsidiary of ICON Health & Fitness indeed recorded an increase in orders of 107 percent for the bicycle category. In fact, the market share of this category had increased by four points compared to 2019.
