Among one million websites receiving largest traffic, 3.3 percent was using header-bidding technology in October 2023. The same was true for 10 percent of websites among the top 100 thousand and 15 percent among the top 10 thousand.
Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Programmatic advertising worldwide
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Programmatic ad spend growth worldwide 2018-2028
- Premium Statistic Digital ad spend worldwide 2020-2029, by purchase method
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Key data on bid shading worldwide 2023
- Basic Statistic Advertising revenue of misinformation publishers worldwide 2021
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by platform
Regional data
4
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend worldwide 2021, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2018-2026, by region
Leading markets
7
- Premium Statistic Leading programmatic markets worldwide 2022, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Largest programmatic markets in Africa 2021
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in North America 2021, by country
- Premium Statistic Largest programmatic markets in Latin America 2021
Players
8
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading header-bidding technologies worldwide 2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
- Basic Statistic Magnite revenue 2016-2023
- Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
- Premium Statistic Teads revenue 2016-2023
Marketer insights
6
- Premium Statistic Planned changes in programmatic ad spending worldwide 2023
- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
- Premium Statistic Top ways for using AI in marketing worldwide 2021-2022
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Skill importance
4
- Premium Statistic Scarcest skills in the advertising media marketplace in agencies 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for agencies 2022
- Premium Statistic Scarcest skills in the advertising media marketplace in advertisers 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for advertisers 2022
Emissions
3
Further related statistics
19
- Digital classifieds adoption among non-English users in India - by language 2016-2021
- Adoption rates of the Internet of Things (IoT) in the UK 2015, by industry
- AEB adoption in U.S. by brand MY 2016
- Worldwide 3D printing technology: current and intended acceptance by country, 2016
- Health and healthcare sector's new technology adoption barriers 2020
- Likely adoption rate of new technologies within professional organizations 2023-2027
- Estimated adoption rates of Big Data in the UK 2020, by industry
- Online adoption readiness among non-English speakers in India - by language 2016
- Global 3D printing adoption rate by region, 2016 and 2021
- Adoption rate of telemedicine as of 2017, by provider type
- Colombia: financial inclusion index 2016-2017, by category
- Mining and metals industry's new technology adoption barriers 2020
- Adoption rates of Big Data collection in the UK 2015, by industry
- Adoption rate and likelihood of chatbots worldwide 2017
- Chile: financial inclusion index 2017, by category
- Use of commercial solutions among professional services firms globally by region 2022
- Professional services industry's new technology adoption barriers 2020
- Global adoption of intelligent automation (IA) technologies in organizations 2019
- Italy: online publishers of advertising campaigns 2018, by channel
Further Content: You might find this interesting as well
Statistics
- Digital classifieds adoption among non-English users in India - by language 2016-2021
- Adoption rates of the Internet of Things (IoT) in the UK 2015, by industry
- AEB adoption in U.S. by brand MY 2016
- Worldwide 3D printing technology: current and intended acceptance by country, 2016
- Health and healthcare sector's new technology adoption barriers 2020
- Likely adoption rate of new technologies within professional organizations 2023-2027
- Estimated adoption rates of Big Data in the UK 2020, by industry
- Online adoption readiness among non-English speakers in India - by language 2016
- Global 3D printing adoption rate by region, 2016 and 2021
- Adoption rate of telemedicine as of 2017, by provider type
- Colombia: financial inclusion index 2016-2017, by category
- Mining and metals industry's new technology adoption barriers 2020
- Adoption rates of Big Data collection in the UK 2015, by industry
- Adoption rate and likelihood of chatbots worldwide 2017
- Chile: financial inclusion index 2017, by category
- Use of commercial solutions among professional services firms globally by region 2022
- Professional services industry's new technology adoption barriers 2020
- Global adoption of intelligent automation (IA) technologies in organizations 2019
- Italy: online publishers of advertising campaigns 2018, by channel
Statista. (October 11, 2023). Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/
Statista. "Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume." Chart. October 11, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/
Statista. (2023). Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/
Statista. "Adoption of Header Bidding Worldwide in Selected Months between 2021 and 2023, by Website Traffic Volume." Statista, Statista Inc., 11 Oct 2023, https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/
Statista, Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume Statista, https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/ (last visited June 10, 2024)
Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume [Graph], Statista, October 11, 2023. [Online]. Available: https://internal.statista.com/statistics/1227318/header-bidding-adoption-worldwide/