EMV of Instagram influencer posts worldwide in 2022, by followers

Published by
Valentina Dencheva,
Jun 28, 2023
The average minimum earned media value (EMV) per post of Instagram mega-influencers with more than one million followers worldwide was 5,000 U.S. dollars in 2022. The average minimum EMV per post of macro-influencers with 500,000 to one million followers was 450 U.S. dollars, while the average maximum price was 14,350 U.S. dollars.

Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars)

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Source

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
The source defines earned media value (EMV) as the value received for every one U.S. dollar paid for Instagram influencers' promotion.

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