Online retail value of D2C market in Hong Kong FY 2016-FY 2026

Published by
Xin Ou,
Feb 27, 2024
In the financial year 2021, online retail sales value of direct-to-consumer (D2C) platforms in Hong Kong amounted to almost 16 billion Hong Kong dollars. The observed period had seen an explicitly upward trajectory of the online D2C retail market in Hong Kong and its sales value was estimated to surpass 29 billion Hong Kong dollars in the financial year 2026.

Online retail value of direct-to-consumer (D2C) platforms in Hong Kong from financial year 2016 to 2021 with forecasts until 2026 (in billion Hong Kong dollars)

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Release date

June 2021

Region

Hong Kong

Survey time period

FY 2016 to FY 2021

Special properties

financial year ends on March 31 of each year

Supplementary notes

*Forecast.

One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.11 euros (as of October 2021).

Sales value from online travel sector was not included in the calculation.

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