Global adults on knowledge of the metaverse 2023

Published by
J. Clement,
Feb 16, 2024
According to a global online survey conducted in May 2023, 34 percent of adults had heard of the metaverse, but knew nothing of it. Overall, 32 percent of respondents said they knew a little about the metaverse, whilst just seven percent of consumers said they knew a lot about the metaverse.

Share of adults who know about the metaverse worldwide as of May 2023

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Release date

October 2023

Region

Worldwide

Survey time period

May 2023

Age group

18 years and older

Special properties

Nationally representative or targeted audiences in multiple markets; data is based on surveys of adults in 18 markets with sample sizes varying between 511 and 1,999 for each market

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Overview

4

Company

8

Benchmark

7

Segment - Family of Apps

6

Segment - Reality Labs

5

Spotlight: Threads

8

Public opinion

7

Outlook: the metaverse

7

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Topics

Meta PlatformsSocial mediaSocial media usage in the United StatesFacebookVirtual reality (VR)
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