Turkey had the largest share of digital in the total advertising spending among countries in Central and Eastern Europe (CEE), followed by Czechia and Russia. In 2020, online ads accounted for over 62 percent of Turkey's total advertising expenditure. To compare, in Poland, this share stood at nearly 47 percent. Among presented countries in the region, the lowest portion was recorded in Bulgaria at just over 10 percent.
Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country
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Other statistics that may interest you Digital advertising in Central and Eastern Europe (CEE)
Overview
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- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Online ad spend growth in CEE 2000-2024
- Premium Statistic Digital advertising spending in CEE 2022, by country
- Premium Statistic Growth in digital ad spending in the CEE region 2022, by country
- Premium Statistic Digital advertising spending in CEE in 2022, by country and device
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Czechia
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- Premium Statistic Online ad spending in Czechia 2008-2023
- Premium Statistic Change in online advertising spending in Czechia 2016-2023
- Premium Statistic Share of online advertising in advertising spending in Czechia 2012-2021
- Premium Statistic Digital advertising budget share in Czechia 2008-2023, by format
- Premium Statistic Online advertising spending in Czechia in 2022, by sector
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Hungary
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- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Change in digital advertising spending in Hungary 2020-2022
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
- Premium Statistic Digital advertising expenses in Hungary 2019-2028, by segment
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
Poland
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- Premium Statistic Digital advertising expenditure in Poland 2018-2027
- Premium Statistic Revenue growth of digital advertising in Poland 2019-2028
- Premium Statistic Digital share in advertising spending in Poland 2012-2023
- Premium Statistic Revenue of the digital advertising market in Poland 2019-2028, by segment
- Premium Statistic Digital advertisement expenditure in Poland 2022, by industry
- Premium Statistic Mobile advertising market size in Poland 2021-2027
- Premium Statistic Share of different formats in the digital advertising market in Poland 2022
- Premium Statistic Ranking of top advertisers in Poland 2022, by reach
Romania
4
Russia
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- Premium Statistic Digital advertising market growth in Russia 2002-2022
- Premium Statistic Digital share in advertising spending in Russia 2000-2021
- Premium Statistic Digital advertising revenue in Russia 2018-2028, by format
- Premium Statistic Digital advertising spending share Russia 2022, by industry
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Attitudes toward different online advertising formats in Russia 2022
Slovakia
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- Premium Statistic Online advertising market value in Slovakia 2017-2023
- Premium Statistic Online advertising spending in Slovakia 2020-2022, by platform
- Premium Statistic Online advertising spending in Slovakia 2020-2022, by format
- Premium Statistic Consumer concerns about targeted ads in Slovakia 2022
Ukraine
4
Further Content: You might find this interesting as well
IAB Europe. (July 1, 2021). Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. "Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country." Chart. July 1, 2021. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. (2021). Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe. "Share of Digital in Total Advertising Expenditure in Central and Eastern Europe (Cee) in 2020, by Country." Statista, Statista Inc., 1 Jul 2021, https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/
IAB Europe, Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country Statista, https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/ (last visited June 18, 2024)
Share of digital in total advertising expenditure in Central and Eastern Europe (CEE) in 2020, by country [Graph], IAB Europe, July 1, 2021. [Online]. Available: https://internal.statista.com/statistics/1304439/cee-digital-share-of-ad-spend-by-country/