Distribution of WhatsApp users in Brazil as of August 2023, by gender

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Source

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Release date

September 2023

Region

Brazil

Survey time period

June to August 2023

Number of respondents

1,611 respondents

Age group

18-64 years

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

"What is your gender?"; Single Pick;

"Which instant messenger or video call services do you use regularly?"; Multi Pick;

Base: n=1,611 WhatsApp users, n=1,713 messenger users, n=12,160 all respondents

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Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

7

Spotlight: WhatsApp marketing in Brazil

8

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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