Brand placement value in Stranger Things season four in the U.S. and the UK 2022
In 2022, a study looked into the product placement value of brands included in the fourth season of Netflix's original Stranger Things. Coca-Cola was the brand that scored the highest product placement value - 1.83 million U.S. dollars. Clothing brand Lacoste followed closely with 1.81 million U.S. dollars in product placement value, while third came sneaker brand Reebok - with 1.43 million U.S. dollars.