Most well-known fashion stores in the United States 2023
Macy's is the most well-known fashion store in the U.S. It is recognized by 86 percent of internet users in the United States. The second spot on this list is occupied by JCPenney with a brand awareness of 85 percent, followed by Kohl's, and
Old Navy, as each of them incorporates a brand awareness of 84 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.