A survey from 2022 indicated that more than half of European consumers shopped on Amazon. Italian respondents topped the ranking with 75 percent of them shopping on the marketplace. Spain followed at 65 percent, while UK buyers stood at only 52 percent.
Share of online consumers shopping on Amazon in Europe in 2022, by country
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Share of respondents
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SendCloud. (January 27, 2023). Share of online consumers shopping on Amazon in Europe in 2022, by country [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/
SendCloud. "Share of online consumers shopping on Amazon in Europe in 2022, by country." Chart. January 27, 2023. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/
SendCloud. (2023). Share of online consumers shopping on Amazon in Europe in 2022, by country. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/
SendCloud. "Share of Online Consumers Shopping on Amazon in Europe in 2022, by Country." Statista, Statista Inc., 27 Jan 2023, https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/
SendCloud, Share of online consumers shopping on Amazon in Europe in 2022, by country Statista, https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/ (last visited June 18, 2024)
Share of online consumers shopping on Amazon in Europe in 2022, by country [Graph], SendCloud, January 27, 2023. [Online]. Available: https://internal.statista.com/statistics/1367891/consumers-shopping-on-amazon-by-country-europe/