Leisure activities in Germany 2023, by generation
In 2023, the most popular activity undertaken in Germany across all generations was shopping, with over 90 percent of people partaking in all categories. Almost 90 percent of millennials also enjoyed going out to eat. The figures are based on a survey conducted in Germany regarding respondents' values and attitude to life.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.