Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023

Published by
J. G. Navarro,
Jan 18, 2024
After peaking at 38 percent in 2020, the share of adults surveyed in the United States who said a company's social consciousness and overall kindness was "very important " in choosing where to shop and what to buy fell by 11 percentage points to 27 percent in 2023. Between 2021 and 2023, over one-quarter (27 percent) of respondents stated that those factors were "not at all important."

Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

January 2023

Region

United States

Survey time period

2019 to 2023

Number of respondents

1,192,236 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Total number of respondents from January 1, 2019, to January 16, 2023.
The source provides no information regarding percentage points exceeding or falling behind 100 percent.
The source does not specify the survey type.
This source phrased the question as follows: "How important to you is a company's social consciousness and overall kindness in choosing where to shop and what to buy?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising consumption and perception in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising consumption and perception in the United States

Overview

5

Digital overview

8

Video

4

Podcast advertising

4

Brand safety

5

Environmental, social, and corporate governance (ESG)

7

Logos

4

Artificial intelligence (AI)

5

Spotlight: Generation Z

7

Further Content: You might find this interesting as well

Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu