Black Friday/Cyber Monday sponsored ads sales growth in Germany 2019-2022

Published by Daniela Coppola, Feb 12, 2024
In 2022, sponsored ads shown on amazon.de during Black Friday and Cyber Monday contributed to a sales growth of 81 percent, compared to the average sales value registered in the preceding 14 days. Attributed ad sales increased the most in 2021, with a 133 percent growth.

Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022

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Release date

March 2023

Region

Germany

Survey time period

2019 to 2022

Special properties

includes sponsored products, sponsored brands, and sponsored display

Supplementary notes

Shopping period dates:
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.

Sales of the peaking season compared with the preceding 14-day period.

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