Most effective in-game ad types according to gamers in the U.S. 2022

Published by
Michele Majidi,
Mar 21, 2024
According to a survey conducted among gamers in the United States in August 2022, 34.1 percent of respondents said they found intrinsic ads effective. This was followed by 27.2 percent of respondents citing interstitial ads.

Most effective in-game ad types according to gamers in the United States as of August 2022

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Sources

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Release date

November 2022

Region

United States

Survey time period

August 2022

Number of respondents

1,200 respondents

Special properties

across age and gender demographics

Method of interview

Online survey

Supplementary notes

Survey conducted through the source's mobile app.
Multiple answers were possible.

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Statistics on " In-game advertising in the United States "

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Other statistics that may interest you In-game advertising in the United States

Overview

7

Market leaders

4

Audience

5

Ad consumption

8

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Topics

In-game advertising in the U.S.Mobile gaming market in the United StatesMobile gaming market leadersMobile gaming market worldwideMobile advertising and marketing in the U.S.
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