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Reasons for downgrading or canceling SVOD subscriptions in Canada 2024
The most common reasons for Canadians to cancel or downgrade an SVOD subscription were cost-related, with 54 percent of respondents to a 2024 survey wanting to save money and 37 percent stating that costs went up. According to the survey, one in five people from Canada downgraded or canceled at least one VOD subscription in the past year.