In 2021, the marketplaces at 34 percent among other online platforms had the most influence on the purchase decision of Indian consumers. In comparison, branded websites had the least influence at eight percent on consumers while shopping in India.
Influence of online platforms on purchase decision in India for 2018 and 2021
Characteristic
2018
2021
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BCG. (April 4, 2023). Influence of online platforms on purchase decision in India for 2018 and 2021 [Graph]. In Statista. Retrieved July 08, 2024, from https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/
BCG. "Influence of online platforms on purchase decision in India for 2018 and 2021." Chart. April 4, 2023. Statista. Accessed July 08, 2024. https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/
BCG. (2023). Influence of online platforms on purchase decision in India for 2018 and 2021. Statista. Statista Inc.. Accessed: July 08, 2024. https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/
BCG. "Influence of Online Platforms on Purchase Decision in India for 2018 and 2021." Statista, Statista Inc., 4 Apr 2023, https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/
BCG, Influence of online platforms on purchase decision in India for 2018 and 2021 Statista, https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/ (last visited July 08, 2024)
Influence of online platforms on purchase decision in India for 2018 and 2021 [Graph], BCG, April 4, 2023. [Online]. Available: https://internal.statista.com/statistics/1398601/india-online-platforms-influence-on-purchase-decision/