Manufacturers, retailers, and ad agencies using digital retail media in Brazil 2023

Published by
J. G. Navarro,
Aug 18, 2023
As of May 2023, nearly 80 percent of manufacturers surveyed in Brazil reported working with digital retail media. The shares among responding retailers and advertising agencies stood at around 73 and 69 percent, respectively.

Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023

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Sources

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Release date

July 2023

Region

Brazil

Survey time period

April and May 2023

Number of respondents

>160

Method of interview

Online survey

Supplementary notes

The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.

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Overview

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Formats, devices, and platforms

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Advertisers

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Programmatic

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Digital retail media

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Third-party cookie deprecation

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Digital consumer insights

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