Programmatic digital display ad spend in the U.S. was estimated at 145 billion U.S. dollars that year.
In the third quarter of 2023, 73 percent of digital advertising expenditure in the United States was spent programmatically and the remaining 27 percent directly. Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method
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Other statistics that may interest you Programmatic advertising worldwide
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Emissions
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Further related statistics
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- Pfizer's ad spending 2006-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
- Online advertising of companies in China 2016
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- Consumer expenditure on live entertainment in the U.S. 1999-2013
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- Pfizer's ad spending 2006-2023
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- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
- Online advertising of companies in China 2016
- Membership in the American Guild of Musical Artists in the U.S. 2000-2013
- Number of independent artists, writers and performers in the U.S. 2000-2013
- Consumer expenditure on live entertainment in the U.S. 1999-2013
MediaRadar. (October 27, 2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method." Chart. October 27, 2023. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. (2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of Digital Advertising Spending in The United States in 3rd Quarter 2023, by Purchase Method." Statista, Statista Inc., 27 Oct 2023, https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar, Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method Statista, https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/ (last visited June 18, 2024)
Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph], MediaRadar, October 27, 2023. [Online]. Available: https://internal.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/