During a December 2020 survey carried out among U.S. advertisers, 41 percent of advertisers who were planning to use influencer marketing in their marketing strategies in the first half of 2021 stated that it would be more important in that period than it was before.
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021
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Other statistics that may interest you Digital advertising formats in the United States
Overview
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Display advertising
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Search advertising
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Audio advertising
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- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
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- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
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- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
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Social media advertising
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
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- Premium Statistic Largest social media platforms in the U.S. 2023, by revenue
- Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Social media ad reach in the United States 2024, by platform
Marketer insights
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- Premium Statistic Digital media that drive post-purchase advocacy best in the U.S. 2024
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- Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
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Consumer insights
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- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Channels used for product research in the Americas 2023
- Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
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Further related statistics
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- Digital ad spend growth in Latin America 2021, by format
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- Willingness to click on online ads among Vietnamese 2019
- Main reasons to click on Facebook ads among Vietnamese 2019
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- Reaction towards online video ads among Vietnamese 2019
- Digital advertising bookings in New Zealand 2019
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- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
- Top wine & sparkling wine brands in Brazil 2023, by estimated digital ad spend share
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Statistics
- Digital ad spend growth in Latin America 2021, by format
- Digital ad spend growth in Sweden 2022, by format
- Nigeria desktop ad revenue 2010-2022, by format
- Digital ad spend in Mexico 2018-2020, by format
- Digital advertising spending in Ukraine 2021-2023, by format
- Willingness to click on online ads among Vietnamese 2019
- Main reasons to click on Facebook ads among Vietnamese 2019
- Online ads that lead to irritation among Vietnamese 2019
- Reaction towards online video ads among Vietnamese 2019
- Digital advertising bookings in New Zealand 2019
- Digital ad bookings in New Zealand 2019 by sector
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
- Top wine & sparkling wine brands in Brazil 2023, by estimated digital ad spend share
- Digital ad spending of banking sector Thailand 2020, by platform
- Overreliance on digital advertising among local advertisers in the U.S. 2021
- Top vehicle tire brands in Brazil 2023, by digital ad spend share
Advertiser Perceptions. (April 28, 2021). Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. "Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021." Chart. April 28, 2021. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. (2021). Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. "Change in Importance of Selected Digital Media Types in Marketing Strategies in The United States in 1st Half 2021." Statista, Statista Inc., 28 Apr 2021, https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions, Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 Statista, https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/ (last visited June 10, 2024)
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 [Graph], Advertiser Perceptions, April 28, 2021. [Online]. Available: https://internal.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/