Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us nowExecutive survey: areas where companies should use big data 2012
This statistic shows the results of a survey question asking business executives where they thought companies were and ideally should be focusing on the use of big data in the interest of improving performance. 60 percent of executives surveyed said that they thought companies should be focusing on customer insights, segmentation or targeting.
