Electrolux sales by business area 2014-2023

In 2023, Electrolux generated 34 percent of its total revenue in North America from the sale of major appliances, while Europe accounted for around 34 percent of that year's revenue. Overall, North America and Europe account for a considerable majority of Electrolux's major appliances sales revenue globally.

Share of Electrolux's sales worldwide from 2014 to 2023, by business area*

Characteristic	Major appliances (Europe)*	Major appliances (North America)	Major appliances (Latin America)	Major appliances (Asia/Pacific, Middle East and Africa)*	Home care & small domestic appliances (SDA)*	Professional products
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2014 to 2023

Supplementary notes

* In February 2019, Electrolux announced that the Home Care & SDA business area would be combined with the four major appliances business areas. From January 2019 onwards the major appliances organizations in Middle East and Africa (MEA) is included in the Asia/Pacific segment. MEA was previously part of the major appliances Europe business area.

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