Influence on in-store speciality purchase decisions in the United Kingdom (UK) 2013

Published by Statista Research Department, Nov 14, 2013
This survey shows the factors influencing consumers' purchasing decisions when buying speciality goods in-store in the United Kingdom (UK), according to a survey conducted in the first half of 2013. The quality of customer service ranked third as a factor influencing consumers purchase decisions, with a 4 out of 5 rating.

How much do each of the following factors influence your in-store purchase decisions?

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Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499*

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
Results are for speciality purchases, which includes categories such as fashion, homeware and entertainment products.

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